The global in-game advertising market, which generated $77.7 million globally in 2006, continues to develop at an exponential rate and will, by 2011, grow to $971.3 million in worldwide in-game advertising expenditures (fixed product placement/static ads and dynamic ads), according to a recent Yankee Group report, reports MarketingCharts.

This year alone in-game ad expenditures will more than double, reaching $182.7 million, according to the report, "Advertising and Games: 2007 In-Game Advertising Forecast."

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