| 78% of Kids Play Online Games |
Online Gaming Nearly Ubiquitous among Kids, One-Third Have Email AddressNearly eight in 10 children (78.1 percent) age 6-11 report they play online games - by far the largest percentage performing any online activity, according to the 2007 American Kids Survey from Mediamark Research and Intelligence reports MarketingCharts. The percentage of boys and girls who play online games was virtually the same, 77.7 percent vs. 78.5 percent, respectively. Boys are more likely to go online to get tips or cheats* for gaming: One-quarter of boys (25.8 percent) reported doing so versus 5.6 percent of girls. "Online gaming is clearly firmly entrenched as a pastime in the lives of most American kids," said Anne Marie Kelly, vice-president of Marketing & Strategic Planning at MRI. "The wide gap between the percentage of boys and girls using cheats could suggest boys are more engaged with their games, an insight of interest to marketers targeting kids." Other top online activities among children:
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